The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
Building your brand identity is one of the most crucial aspects of promoting your business. For as long as your business is in the market, your brand will serve as your identity out there. It is, therefore, important that you create and maintain
good branding for your business. Your brand has to be presented on all your business materials, from your letterhead to your business cards. Your brand is actually different from your website, the name of your business, and even your logo. Your brand is the image you convey to your target market. It is what carries your reputation in the market. So, to ensure that you create a positive brand for your business, you need to integrate your brand to your stationery. Your logo, slogan, and name have to be printed in all your business stationery to ensure that your brand is presented out there effectively.
At Riddle we have the technique and the technology that drive branding to the targeted customer